Contributed by Kiranraj Govind — User Insights Manager Khatabook As researchers, we have all come across skepticism around sample sizes and design when we present findings. Strategic decisions are made only when stakeholders believe in the insights. Hence, we are constantly looking at methods to weave a compelling story that…

Contributed by Kiranraj Govind — User Research Manager Khatabook Across my experience as a researcher in consumer research and UX research, one of the questions I have consistently faced is How big should my sample size be? The answer, in most cases, is complex. …

by Arink Verma The transition of working from office to working from home/remote has led most people to rework the entire concept of collaboration. It motivated us to rethink workflow and optimize it for productivity and self-growth. …

Insights on MSME outlook in India based on 8Mn+ Monthly Active users on Khatabook Platform Indian MSMEs are more resilient now compared to 2020. With over 8 million monthly active MSMEs from almost every district of India managing more than 264 million customers on the platform, Khatabook represents the largest…

Digital is the Need of the Hour for this Khatabook User from Chandigarh Khatabook brings you stories from the corners of the country on small businesses going digital. 46 years old, Jeetendra Pandey runs a Kirana store in Khera Chowk, Chandigarh, and is a single breadwinner responsible for supporting his family and his differently-abled brother. …

Khatabook shares the inspiring personal stories of employees who are doing their bit in a time of crisis. In the past few weeks, India’s struggle with the Pandemic has become real. We are all collectively facing a crisis of a lifetime. In this challenging time, a community of people is…

Khatabook brings you stories from the corners of the country on small businesses going digital. 27-year-old Jyoti runs Shree Shyam General Store in the remote town of Sujangarh, Rajasthan, which she set up merely 8 months ago amidst the pandemic. Jyoti took the plunge to start the business after moving…

We bring your stories on Small businesses going digital from different corners of India. For many of us, the lockdown was the perfect time to do that one thing we always wanted to do. …

We are pleased to announce that Biz Analyst is now part of Khatabook after a strategic acquisition. With this deal, we aim to leapfrog into the next phase of growth and offer our customer base of over 10 Mn Monthly Active Merchants an opportunity to scale up their businesses by…